Hello, We are

Love to Sing

We are the team behind YouTube's most popular Christmas music channel Christmas Songs & Carols - Love to Sing and the Love to Sing brand of channels

Our Journey

Passion for Music and Community

At Love to Sing, we celebrate the joy of connection through music. Our mission is to connect the world through the power of song.

Our History

Founded in 1994 by Linda Adamson, Love to Sing has grown into a multi-media studio

Our Achievements

We're the world's top Christmas YouTube channel

Youtube Channels

3,038,770

Subscribers

1,745,132,122

Views

Our Mission

“To spread the joy of music around the world.”

Linda Adamson, Jamie Adamson and Tessa Adamson wearing Love to Sing Yellow Tshirts

Our Journey

Over 30 years of fun

Founded by Linda Adamson in 1994, Love to Sing began as a small New Zealand children's music company born from a passion for quality kids' songs. What started with songbooks published by Scholastic NZ has grown into a globally loved music brand with over 400 songs, over a billion YouTube views and listeners in every country. Love to Sing has five YouTube channels, with Christmas Songs & Carols - Love to Sing becoming one of the biggest Christmas music channels in the world. From classrooms in New Zealand to living rooms across the globe, our mission remains the same - to connect people of all ages through the joy of singing together.

Created with Love

The Heart of Love to Sing

Family has always been at the heart of Love to Sing. Linda writes and creates music; Tessa, who has been part of Love to Sing since childhood as a singer and performer, now leads Creative Production; and Mark brings creativity together with business, technical, website and production expertise. Their different skills complement one another, while a wider team of talented musicians, singers, arrangers, artists and creative professionals helps bring each project to life. Today, Love to Sing has five YouTube channels, with Christmas Songs & Carols - Love to Sing becoming one of the biggest Christmas music channels in the world.

From New Zealand to the World

Growing, changing and reaching new audiences

The Love to Sing catalogue grew from illustrated songbooks and cassettes into CDs, videos, DVDs, fitness programmes and teaching resources, reaching both education and retail markets before expanding into national television. Generations of Love to Sing choirs and Action Kids also brought the music to life on stage - from schools, libraries and community shows to some of New Zealand’s largest outdoor events, with audiences of more than 200,000 people. Love to Sing music and products were also published, licensed and distributed internationally, taking a New Zealand family business into markets around the world.

Created with Love

Happy Vibrations Around the World

Long before YouTube or digital streaming, Linda had a simple dream: to create happy vibrations around the world through music. Today, Love to Sing brings together original songs written by Linda and much-loved traditional music, reaching audiences through YouTube, Spotify and other digital platforms and generating billions of views and streams worldwide. More than three decades later, Linda continues to write new music alongside Tessa, Mark and the wider Love to Sing creative team. The technology and audiences may have changed enormously, but the idea behind Love to Sing remains wonderfully simple: Connecting the world through the power of song.

Meet the team

Don't just take it from us

We love to hear how our music is used all around the world.

Hello There, My name is Henry Salmon, and after a visit to my grandchildren, and great grandchildren over Christmas at Kati Kati, NZ, they introduced me to your wonderful disc of AT THE ZOO, and I at the age of ninety five, I enjoyed it as much as they did, and it gave me the idea of purchasing a couple, and letting the old folk at the home where I also am a tenant, to participate in that enjoyment.

Henry

Love to Sing Fan
I started singing your songs with my daughter fifteen years ago and have been singing them in classrooms around Asia ever since. The Sit Down song has saved my sanity on many occasions! Great to find them available on the internet now when I need a refresher.

Sue

Kindergarten Teacher
I am a New Zealand citizen and New Zealand Early childhood teacher. I used to listen to your CD's when I was in New Zealand they are awesome. Now I am working in the USA at a Montessori school and I have already introduced a few songs from Love to Sing CD's to our kids. They really enjoy!

Saradha

Teacher
Thank you for singing and dancing at my school! I had a good time when you played "My Mum loves to Rock and Roll". All of the songs you were playing, I loved everything!

Ana Talakai

School Kid