Linda Adamson, founder of Love to Sing, with Tessa Baker and Mark Baker. Together they lead the creative and technical vision behind one of the world's most popular family music brands, producing educational songs, Christmas music and family entertainment enjoyed by millions of people across the globe.

The Heart of Love to Sing

“You do not need to be a musical expert to share singing and dancing with children. Enthusiasm is the key.”

— Linda Adamson

That simple philosophy has been the heartbeat of Love to Sing for more than 30 years.

While teaching young children, Linda Adamson witnessed the incredible power of music to bring smiles, encourage participation and make learning fun. She saw children naturally sing, move, laugh and grow in confidence when music became part of their day, inspiring her to create songs that every child could enjoy.

What began with educational songbooks published by Scholastic New Zealand soon grew into something far bigger than anyone could have imagined.

Over the years, Love to Sing has expanded well beyond YouTube. Our music is enjoyed across major streaming and digital platforms, reaching listeners wherever they choose to experience it. We have published books and educational resources, produced hundreds of videos, presented workshops for teachers, performed at iconic events, appeared on television, and inspired children, families and educators both in New Zealand and around the world.

Our channels include:

• Christmas Songs and Carols – Love to Sing
• Children Love to Sing
• Celebration Songs – Love to Sing
• Worship and Gospel Songs – Love to Sing
• Golden Music

Together, these channels have generated more than 2 billion views, attracted over 3 million subscribers, and made Christmas Songs and Carols – Love to Sing one of the world's leading destinations for Christmas music.

At the heart of Love to Sing is a family united by a shared passion for creating music that brings people together.

Linda continues to write and develop new songs and creative ideas, while her daughter Tessa Baker, Head of Creative Production, brings each project to life by collaborating with arrangers, vocalists, artists and production teams from around the world. Working alongside Tessa is her husband, Mark Baker, whose technical expertise, digital innovation and behind-the-scenes support ensure every production reaches audiences with excellence and care.

Together, they continue to build on Linda's original vision while embracing new ideas, new genres and new generations.

Throughout the years, Love to Sing has been privileged to perform at major events including Christmas in the Park, Symphony Under the Stars, where we proudly represented Variety – the Children's Charity, and Sweetwaters, where the Love to Sing choir shared the stage with The Wiggles. Our music has also been featured onboard Air New Zealand, bringing the joy of singing to travelling families and audiences from around the world.

Working alongside a Health and Physical Education Curriculum Advisor, Love to Sing developed the Hearty Fun Fitness Programme, which was proudly endorsed by the New Zealand Heart Foundation and promoted to schools and early childhood centres throughout New Zealand.

Yet despite all the growth and achievements, the philosophy remains exactly the same as it was in 1991.

At Love to Sing, we believe music is about so much more than melodies and lyrics. It's about bringing people together, creating happy vibes and making memories that last a
lifetime.

Success isn't measured by views or subscribers. It's measured by the child who finds the confidence to sing, the teacher whose lesson comes alive through music, the family laughing together around the kitchen table, or the grandparent creating a special memory with a grandchild.

Our mission is simple: to spread happy vibes, create lasting memories and connect people around the world through the power of song.

Whether you're discovering your very first action song, celebrating Christmas with loved ones, singing along to a favourite classic or making memories with the next generation, we hope our music brings joy into your home and into your heart.

Because long after the music fades, the memories remain.